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EXPO 2015 COIN

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[vc_custom_heading text="BACKGROUND" font_container="tag:h6|font_size:16|text_align:left|color:%23ffffff" google_fonts="font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal" css=".vc_custom_1464105859771{padding-left: 20px !important;background-color: #2b2b2b !important;}"][vc_custom_heading text="Being assigned to realize the official expo 2015 coin, Picchiani & Barlacchi, an old time client, decided to realize a video presentation for their prestigious assignment. The coin was thought to bear the values of Expo 2015 itself. ``Feeding the planet - energy for life`` was the concept driving the whole exposition and the coin designers came out with a project that was putting togeter different natural elements from the different continents in one unique design. My aim was to deliver a video able to be representative of the creative process behind the making of." font_container="tag:p|font_size:12px|text_align:left|line_height:20px" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1464105760905{border-left-width: 1px !important;padding-left: 20px !important;border-left-color: #b5b5b5 !important;border-left-style: solid !important;}"]
[vc_custom_heading text="PROCESS" font_container="tag:h6|font_size:16|text_align:left|color:%23ffffff" google_fonts="font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal" css=".vc_custom_1464262940482{padding-left: 20px !important;background-color: #2b2b2b !important;}"]
[vc_custom_heading text="I wanted to represent the creative process behind the making of the coin as a sudden glimpse and I wanted the action to be urgent as urgent was the concept behind the exposition, 'cause we have to ``feed the planet`` and we have to do it right now. I went on with the decision to figure out the precise moment in which inspiration came in and things start to happen.
I started figuring out an alternate montage in which natural elements and the designer's hands were melting in a unique vision. I thought the coin to be self-generated as ignited by the designer's inspiration and coming to life togeter with all the natural elements it represent. Once defined a storyline and storyboarded it, the hard work came: I must find the right technical solution to suits time and budget. After a quick evaluation I opted for a mix of solution putting togeter a bit of 3D and some stop-motion animation. The video was shooted on trails to give more dynamics to the unique setting where the action was taking place." font_container="tag:p|font_size:12px|text_align:left|line_height:20px" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1464263275517{border-left-width: 1px !important;padding-left: 20px !important;border-left-color: #b5b5b5 !important;border-left-style: solid !important;}"]
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[vc_custom_heading text="GET IN TOUCH!" font_container="tag:h5|font_size:16|text_align:center|color:%23ffffff" google_fonts="font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal" el_class="contact_text_portfolio" css=".vc_custom_1464016955274{padding-bottom: 10px !important;}"][vc_custom_heading text="Please, drop me a message. I'd like to hear from you, whether you would like to discuss a project, ask for more portfolio outtakes or just have a chat." font_container="tag:h6|font_size:12|text_align:center|color:%23ffffff" google_fonts="font_family:Lato%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20regular%3A300%3Anormal" el_class="contact_text_portfolio"]

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